Audience
The target audience for your home are prospective buyers actively searching for homes within your home’s price range, area, lifestyle, or any combination of these variables. We’ll use information such as photos, potentially video, and details about your home as the main benefit or value to attract the audience. This information will help them determine if your home meets their criteria and give them the opportunity to express their interest.
Positioning
The message’s positioning is the main theme in the marketing for your home. It represents the distinct value your home offers in comparison to its competition on the market. Buyers are evaluating your home against the others, which is why we want your home to stand out from the competing houses.
Developing the positioning requires three steps: Assessing the home’s condition and highlight features compared to other similar home for sale, connecting those features to the current trends in buyer preferences, crafting the narrative to connect to the distinctive value your home offers.
Example: Rare sub-$300K remodeled Ranch Oaks home in top school district.
Calls to Action
Calls to Action are created for different levels of buyer interest to connect with the viewer based on where they are in their home buying journey. The following calls-to-action may be used throughout the marketing mix for your home’s campaign:
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Schedule a TourViewers can schedule a specific day and time to tour your home. This indicates a serious buyer. A variation of this call-to-action is “See This Home.”
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Ask a QuestionViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
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Learn MoreViewers can fill out a form, message, text, or call my phone number to find out more details about your home. This indicates a high-interest buyer. Typically, the next step for this viewer is to schedule a tour to see the home.
Metrics
We utilize performance-based marketing practices to monitor and improve results as our campaigns are implemented. The following measurements (metrics) may be tracked during this campaign:
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Number of Listing Ads Views
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Number of Landing Page Views
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Number of Listing Inquiries
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Number of Showings
Marketing
Our full-service marketing may include the following creative to use in our marketing campaign for your home:
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Professional Photography
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Full Property Tour Video
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Highlight-Feature Social Posts
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Marketing Narratives Written for Landing Pages, MLS & Syndication
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Featured Property Landing Page
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Facebook Creative (Copy, Design & Video)
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Instagram Creative (Copy, Design & Video)
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YouTube Creative (Copy & Video)
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Mobile-friendly Creative
Distribution
Your home may be marketed on the following platforms:
Schedule
Depending on the circumstances and available creative, the following table reflects A SAMPLE Promotional Schedule that may be used to find a buyer for your home.
Ongoing
YouTube Ad Campaign to Active Real Estate Searchers
Facebook Ad Campaign to Real Estate Interested
Instagram Ad Campaign to Real Estate Interested
Google Display Ads to Active Real Estate Searchers
New Listing Email Announcement to Email List
Listing Posted in Multiple Listing Service (MLS)
Listing Syndicated to Popular Home Search Sites
Once at Start
Sign Posted in Front Yard
Property Landing Page Published to Website
Property Tour Video Added to YouTube Channel
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Weekly
Photos & Videos Posted to Facebook Business Page
Photos & Videos Posted to Instagram Business Account
Metrics Evaluation & Campaign Adjustments
Monthly
Open House Campaign & Event
Agent Feedback Report from Buyer Tours
Postcard Mail Drop
Agent Door Knocking with Printed Flyer
Want to List Your House Now?
Marloni Pedrosa "Realtor"
Being a resident for more than 15 years here in Las Vegas and Henderson Nevada has taught Marloni a lot about the American Dream of owning real estate and what values best help you achieve that dream. Working in the medical field for several years has reinforced his belief that we have all been allowed of freedom to live our life the way we choose, particularly for our family. That freedom for me is fulfilled through the stewardship of providing real estate services to others so that they, too, can achieve the dream they long for their family.
He is proud to be part of the NO. 1 Mover and No. 1 Independent Brokerage in 2021 with EXP Realty. This is thanks to the extensive digital marketing training he's taken that allows him to craft innovative and effective advertising campaigns that result in the best possible offers for his home seller clients.
If you're thinking about moving to Las Vegas/Henderson Nevada, or to any of the surrounding communities, be sure to give me a call, shoot me a text, send me an email, or schedule a Zoom call. We'd love to help you make a smooth move to Las Vegas/Henderson Nevada!
Thinking of Moving to Las Vegas, Nevada?
Let Us Help! https://bit.ly/MovingToLasVegasHenderson
Call or Text: 702-354-3262
Email: [email protected]
Zoom: https://bit.ly/LivinginLasVegasHendersonCall
Connect with us online and on Social:
Website: http://www.marlonipedrosa.com
Twitter: https://twitter.com/marloni_pedrosa
Facebook: https://www.facebook.com/pmarloni
Instagram: https://www.instagram.com/marlonipedrosa/
Marloni Pedrosa Las Vegas Nevada | NV Real Estate License: S.0185467
EXP Realty
Click the logo of EXP REALTY at the bottom of this page to request a copy of Marloni Pedrosa's exclusive Property Marketing Plan.