Getting Your Home Ready For Sale!

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I am here to talk with you today about something very near and dear to anybody who’s thinking of selling their home in the market. It’s a concept that is developed around preparation. The preparation of the home now, the new, I like to refer to as the new three Pʼs of home selling.

Because in the old days of selling real estate, people use the old three Pʼs. I wanna just touch on that before we talk about the concept of preparation. So in the old way of marketing, selling real estate you used 3 old Pʼs.

You would Put the home in the MLS. You would Put a sign in the yard and then you would Pray that the house sells.

Here’s the unfortunate thing is in today’s marketplace- You still see👀 a lot of real estate agents doing the same and a lot of people doing it. Yes, and that’s an unfortunate event that actually affects everybody, including you as a home seller. Well, so those are the old three Pʼs. So I would like you to know the new three Pʼs!

So the new three P’s that we operate under are Preparation, Pricing strategy and also Promotion which is also called our go to market plan. So let’s talk a little bit about preparation. Preparation- why don’t we define it?

So what preparation is if we’re looking at products- Let’s think about the iPhone first for a second. If we look at preparation, that’s where Apple would look at it as Packaging. What the phone looks like? Where do we place it in the packaging? How is it wrapped? What is the whole presentation of that product to the market? And how does that compare to the other options that the customer has? How does it compare? How does it stack up against and is it superior, equal or inferior to the competition? Because here’s the thing- The potential buyer is going to look at it from different eyes👀 than we do, and they’re going to judge, Is it inferior, is it equal, or is it hopefully superior to the competition? Well, this is very critical, because if we do the right preparation, we might be able to charge a premium for the home that we have based on the other homes that are in the market. And so this is one of the three factors that we use, is when clients hire us and we are outperforming the market and we make our clients a lot more money than the average real estate agent in the Vegas Valley, and it’s because first and foremost because of our preparation. You gotta be careful though, because you can easily take on the wrong project and not get your return on investment for those projects when it comes time to sell your home.

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